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case studies in marketing

A growing collection of + case studies by industry, company size, and location. Learn how businesses can use software to effectively solve marketing, sales and service problems. Notice that this case study uses mixed-media. Yes, there is a short video, but it's elaborated upon in the additional text on the page. So while your case studies can use one or the other, don't be afraid to combine written copy with visuals to emphasize the project's success. 2. "Designing the Future of Urban Farming," by IDEO. Case Studies: Most Recent. Access thousands of our most recent online marketing resources here. Select any of the popular topics below to narrow your search. Get unlimited access to all of our exclusive marketing resources. Go PRO Today.


5 Great Marketing Case Studies from Around the Web


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Case studies in marketing saying "lead by example" is important in politics and leadership roles -- and it's also critical in marketing. Sure, you can tell potential customers your marketing team is the best at running YouTube campaigns or effectively increasing a website's cost-per-acquisition CPAbut until you offer examples, case studies in marketing, they're going to have a hard time believing you.

Putting together a compelling case study is one of the most powerful strategies for showcasing your marketing skills and attracting future customers, case studies in marketing. But it's easier said than done -- you've executed the campaign, you've collected the results, now what?

To help case studies in marketing create an attractive and high-converting case study, we've put together a list of some of our favorites. Take a case studies in marketing, and let these examples inspire your next brilliant case study design.

What's interesting about this case study is the way it leads with the customer. That reflects a major HubSpot credo, case studies in marketing, which is to always solve for the customer first. The copy case studies in marketing with a brief description of why Shopify uses HubSpot, and is accompanied by a short video and some basic statistics on the company.

Notice that this case study uses mixed-media. Yes, there is a short video, but it's elaborated upon in the additional text on the page. So while your case studies can use one or the other, don't be afraid to combine written copy with visuals to emphasize the project's success. Here's a design company that knows how to lead with simplicity in its case studies. As soon as the visitor arrives at the page, he or she is greeted with a big, bold photo, and two very simple columns of text -- "The Challenge" and "The Outcome.

Immediately, IDEO has communicated two of the case study's major pillars. And while that's great -- the company created a solution for vertical farming startup INFARM's challenge -- it doesn't stop there. As the user scrolls down, those pillars are elaborated upon with comprehensive but not overwhelming copy that outlines what that process looked like, replete with quotes and additional visuals.

Then, there are the cases when visuals can tell almost the entire story -- when executed correctly. Network security provider WatchGuard is able to do that through this video, which tells the story of how its services enhanced the attendee and vendor experience at the Windmill Ultimate Frisbee tournament.

A video case study could be a compelling way to attract potential customers who prefer watching a video over reading text. Additionally, a video allows you to convey customer emotion. This case study by Pioneer Business Systemsfor instance, allows viewers to see firsthand the effects Pioneer's telephone system had on their clients, ElliotLee Estate Agents.

It includes text, as well, to thoughtfully organize and break-up the video into sections. Fractl uses both text and graphic design on their Sapio case study web page to immerse the viewer in a more interesting user experience. For instance, as you scroll, you'll see the results are illustrated in an infographic-design form as well as the text itself.

Further down the page, they use icons like a heart and a circle to illustrate their pitch angles, and graphs to showcase their results. Rather than writing which publications covered their news story, case studies in marketing, they incorporated the media outlet's icons for further visual diversity. What's the best way to showcase the responsiveness and user interface of a website? Probably by diving right into it, via video -- which is exactly what Fantasy does on their case study case studies in marketing for USA Today.

They keep the page simple and clean, with a large red play button embedded at the top, inviting you to review their redesign of USA Today's website via video. The video itself is simple, showing the website's interface and clicking on various links with simple instrumental music in the background.

If you're more interested in text, you can scroll to find their goal, "make USA Today's website responsive", in one short paragraph, followed by a simple "1" icon, with the text "Became the most visited US News site. A video is a phenomenal way to grab a viewer's attention, but in our video-heavy world today, it can be hard to keep potential customers' eyes on the screen. They also occasionally cut away from his face to include full-screen text.

By incorporating graphic designs and text in their video, App Annie encourages viewers to stay engaged. Bitly takes a different approach to text-heavy case studies, by providing their case study of ecommerce company Vissla in PDF form.

Since the PDF opens in a separate browser, it's easier for the viewer to avoid distractions as case studies in marketing scroll case studies in marketing pages. It can be risky to include hurdles to your case studies, but with great risk comes great reward, right?

In Infegy's case, their gated content is worth the fill-out form information, particularly since their client is such a big name in the automobile industry: Lexus. The PDF case study reads like a compelling news article, including titles like "The Rise of Lexus" and "The Fall of Lexus", colorful pie charts, and real online comments from customers who were unhappy with Lexus' old holiday ads.

The PDF is six pages but features big font and plenty of white space, case studies in marketing, so viewers can easily skim it in only a few minutes. OH Partners doesn't let superfluous details distract from the most important themes of their case study -- "The Situation", "The Solution", and "The Success". Each one of their case studies, including this Fiesta Bowl onecase studies in marketing, is organized into those three categories, with a video at the beginning followed by a few large font, easily skimmable paragraphs.

Best case studies in marketing all, OH Partners puts other case studies on the left side of the page, with highly enticing visuals to ensure a potential consumer can continue perusing the case studies until case studies in marketing confident in OH Partner's track case studies in marketing. Digitas' case study page for LVNG Witha cancer support community created by AstraZeneca, is one of the more emotionally moving campaigns in our list and might even evoke a few tears.

The page begins with a heart-wrenching video of all the moments -- a grandmother holding her grandchild, case studies in marketing, someone riding a roller coaster -- that "weren't supposed to happen", exemplifying the enormous gift a single day could be to a terminal patient. Scrolling down, it's obvious that Digitas kept AstraZeneca at the forefront of their strategy, but more than that, they used real people as their focal point.

What first attracted me to RichRelevance's Wine. Adding an abridged version to a case study enables you to attract a larger audience, by offering a quick-read for those short on time, and a longer version for those interested in the details.

RichRelevance's case study also offers an impressive amount of information for those wanting to understand the nuances of their strategy, including a section titled "Fine-tuning Recommendations by Geography".

SlideShare is a platform that allows you to encourage engagement from your viewers -- which is likely why Netherlands-headquartered Uniface chose to case studies in marketing a SlideShare for their customer case study, case studies in marketing. As you click to the right you're able to easily read their process from challenge to solution, and they provide a link to the full case study, and their social media accounts, on the last slide.

Since each slide only needs a few lines of text, the SlideShare feels especially digestible. While Asana's case study design looks initially text-heavy, case studies in marketing, there's good reason -- it reads like a creative story, and is told entirely from the customer's perspective. Amp Agency's Patagonia marketing strategy aimed to appeal to a new audience through guerilla marketing efforts and a coast-to-coast roadtrip.

Their case study page effectively conveys a voyager theme, complete with real photos of Patagonia customers from across the U. Personally, I liked Amp Agency's storytelling approach best, which captures viewers' attention start-to-finish simply because it's an intriguing and unique approach to marketing.

Budweiser's one page, poster-esque case study is a good reflection of a brand knowing its audience. Anomaly's case study for Budweiser appears edgy and modern, with a design that playfully pushes the text to the right as it showcases pictures of social media influencers wearing a campaign-related t-shirt.

Both the top and the bottom of the page are eye-catching, and the text itself is simple and straightforward. Sometimes, starting with the results is the best way to capture your readers' attention. In Clinique's case studyAdRoll does just that, beginning with some impressive numbers: "8.

Once it has boldly outlined their results, AdRoll smartly pulls back to discuss the "Benefits of Personalized Ads", letting the viewer consider how these same benefits might help their own company. The page is short and sweet and ends with a compelling call-to-action -- "AdRoll has generated revenues in excess case studies in marketing seven billion for its customers.

Try it now, case studies in marketing. If your case study results benefited people, there's likely no better way to showcase that than through on-screen interviews. If you've got a case study with dense text, one of the more creative solutions to breaking it up could be to organize it by pages. Levi's case study uses this method -- their page one, for instance, is labeled "Introduction", while page two is labeled "Weaknesses in the case studies in marketing s".

Each page tackles a different topic, and the design makes it feel more like reading a book than a business article. What's great about CTP's case study page for their Red Sox Season Campaign is their combination of video, images, and text -- a video automatically begins playing when you visit the page, and as you scroll, you'll see additional embedded videos of Red Sox players, a compilation of print ads, and social media images you can click to enlarge.

At the bottom, it says "Find out how we can do something similar for your brand. Sometimes, simple is key. Genuine's case study for BIC razor's is straightforward and minimal, with only two short paragraphs, "The Insight" and "The Solution", accompanied by two images. The simplicity of the page allows the reader to focus on the sense of humor in the text, like "Helping a consumer find their perfect match and making them smile along the way means gaining a brand loyalist for life, case studies in marketing.

Or until they grow a beard. Despite its length, Apptio's case study is appealing enough to keep viewer's attention. Zendesk's Airbnb case study reads like a blog, case studies in marketing, and case studies in marketing equally on Zendesk and Airbnb, highlighting a true partnership between the companies.

To captivate readers, it begins like this: "Halfway around the globe is a place to stay with your name on it. At case studies in marketing for a weekend. In a case study meant to highlight Zendesk's helpfulness, nothing could be more authentic than their decision to focus on Airbnb's service in such great detail. If you didn't know this video was a case study for Hootsuiteyou'd assume it was simply an artsy video capturing Herschel's startup success.

The Herschel marketing team mentions Hootsuite, but they do it authentically and remain primarily focused on the appreciation they have for their social media community. This video doesn't have the feel of a traditional advertisement -- instead, it feels unique and true to Herschel, highlighting Hootsuite as both a helpful and unobtrusive partner.

You don't always need a ton of text or a video to convey your message -- sometimes, you just need images.

 

Marketing Case Studies, Online Marketing Real World Examples - MarketingProfs - Marketing Strategy

 

case studies in marketing

 

Welcome to involveoqshz.ml involveoqshz.ml features cause marketing case studies, the cause advertising gallery, curated CSR research, and a showcase of CSR earned media — with analysis by Michael Organ.. Cause Marketing is a type of corporate social responsibility, in which a company’s promotional campaign has the dual purpose of increasing profitability while bettering society. Notice that this case study uses mixed-media. Yes, there is a short video, but it's elaborated upon in the additional text on the page. So while your case studies can use one or the other, don't be afraid to combine written copy with visuals to emphasize the project's success. 2. "Designing the Future of Urban Farming," by IDEO. A growing collection of + case studies by industry, company size, and location. Learn how businesses can use software to effectively solve marketing, sales and service problems.